Performance improvement testing is a technique that far too few online marketers do. If you would like to have higher performing sites and copy of any kind, then this is what you must do.

It isn't important what type of conversion you want, or rather, what your most desired response is from a visitor. You can test landing and squeeze pages, site text, sales letter copy, preselling copy, videos on squeeze pages, and a lot more. Each element of a site page, such as the headline, could also be individually tested. The principle is really easy to get due to the fact that majority of people will only be doing A/B split testing. Continue reading and you will discover more about testing your sites as well as employing tracking.

Testing alone will not do anything that is useful for you. More seasoned internet marketers are going to automatically think of tracking when someone mentions testing. Tracking involves utilizing some sort of script, or software, so you can determine when a person clicks on an important link. You do not have to have tracking on squeeze pages, but it is good to see how many actually click on the link. Otherwise, you can rapidly find free and paid-for scripts, and Google Analytics is an excellent script if you care to use it.

It is important to understand that very few people write the highest converting content the very first time it is produced. Website designs can contain design errors that can genuinely hurt your rate of conversion. Sales copy written by the pro copywriters in the world frequently fails the first time it is published. Hopefully you see that there is a very clear and strong need to test everything for the highest possible conversions achievable. We believe majority of people don't do this because they just do not know, or they are simply too lazy to do it.

The easiest approach to testing a squeeze page, for example, is to use a simple URL rotator script. These are typically coded in PHP, and so you will just append the PHP file extension after the URL that is evaluated. After you have made a duplicate page with the change to be tested, then you upload it to your hosting and are ready to start testing. Given that each visitor is going to view a different version of that page, you will want to make one change to it. Also, you need to only make one change so you will determine what caused any changes in your conversions. You can test more than one element at a time with the Taguchi multivariate testing, but that is somewhat advanced for almost all online marketers.

As an example, I had a product and advertised it through Adwords PPC, and then I set out to do tests on it in order to increase conversions. The rate of conversion was less than 1% when I rolled it out to cold visitors. I was able to increase the conversion rate to approximately 7% with PPC traffic which is hard to accomplish. Have no doubt that testing and tracking your sites is the surest and most intelligent way to see greater results.

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