On one side of the great duplicate content debate, we hear endlessly that even though Google does not yet have the ability to chase down all copies of the articles that online marketers use for marketing, they will one day soon, and on that day, if you haven't been utilizing technologies such as article spinners to generate semi-unique content, your income is going to get hammered.

That is one view, and I believe it to be the prominent view currently. It's surely prudent. Nobody knows what the future will hold, and it's advisable to plan for a tragedy that never appears than not to plan, and get caught with your pants down.

Nonetheless, there's another position in the debate. One that I don't think gets enough air time. I put it here, not to change minds, but just to give it a fair hearing. The different position is simply this:

Google likes duplicate content. Additionally, the whole internet and all our modern communications are built around easily duplicated content. Consider:

We make it easy to forward voice mails

Viral videos

Chain e-mails

Heck, also the task of REPLYING to an e-mail produces a copy of the initial note.

Most forums have an auto quote function to make it a snap to make a copy of the post you're responding to.

And there are real world SEO factors besides.

When the AP releases a news story, it is picked up by dozens, if not hundreds of news sites and run verbatim. If duplicate articles were bad, then these news organizations would have dreadful rankings, would they not? If Google genuinely penalized them for duplicate material, they would be among the most horrible ranking websites on the web, and of course, the exact opposite is correct. That alone appears to be a fairly large knock against the overall necessity of Article spinners.

Moreover, consider the blog vs html site debate. Blogs, we are told, have several inherent benefits that make them rank much better, pound for pound, than their static html counterparts.

But let's dig a bit deeper. What, particularly ARE those benefits?

As it seems, a significant chunk of the advantage takes the form of tags and categories, that get auto-inserted into your content.

And what are tags and categories?

Heck...they are links to DUPLICATE CONTENT right on your site!

So the very thing that people are saying that Google will someday penalize you for is the thing that aids your blog rank higher.

Clearly, both of these can not be true, and currently, we KNOW it's true that a) news sites rank very highly, and b) blogs are likely to outrank static html sites, so unless Google totally changes its mind, it would appear that the jury is in, and duplicate content is a good thing!

Article spinners may or may not be necessary, but certainly, it never hurts to be careful...

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