The topic of mobile marketing or mobile advertising may be classified into 2 types based mostly on the technology involved. The more traditional form involves marketing on the move like moving billboards, mobile websites and road shows. The 2nd type pertains to advertising and marketing on a mobile phone just like cell phone. Since the onset of the millennium, mobile marketing through cellular phone has become really popular. Short message service widely known as SMS has made marketing and advertising by this specific method a lot easier.

There were a number of problems at first as undesirable information was being dispatched to the people. A lot of the SMS that have been passed around was spam and it received negative media response in all parts of the planet. This was because a sector of the advertisers purchased a list of mobile users and started sending them unsolicited messages. They were later stopped because of strict safety measures and laws passed. Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service carriers coded guidelines and regulations. It then became a legal advertising channel. The Mobile Marketing Association and Interactive Advertising Bureau even have laid down guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe since it is a novel concept and in Europe alone millions and millions of pounds have been invested in SMS marketing. Right now SMS has become the most famous part of mobile marketing. Because of the fame of short codes, SMSing has become a lot less difficult. This has created a brand new approach to reach out to potential customers. Today mobile short codes are looked upon as mobile domain name, by a lot of the brands world wide, when the clients message the brand at any occasion.

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